Understand how customers feel when they decide to buy

Delightable is an AI shopping concierge for beauty brands.
It helps shoppers find the right product through natural conversation, and captures the emotions, motivations and decision drivers behind every choice.

Delightable intelligence dashboard
Ask our concierge anything
Trusted by beauty brands across NZ retail and e-commerce
Purpose-built

Intelligence for beauty brands

Brands know what customers do, but not how they feel when deciding whether to buy. Clicks and search terms reveal actions — not the emotions, uncertainties and motivations that actually drive conversion, loyalty and preference. So brands are left guessing.

Unlock the intelligence your team needs to drive better targeting, improve messaging and GEO, and increase sales.

Delightable insights dashboard

Every conversation and decision driver in one view.

Delightable concierge
For your customers

A concierge in every shopper's pocket

Natural conversation that guides shoppers to the right product — and captures the emotions, motivations and decision drivers behind every choice.

The technology

Built for beauty from day one

Powered by a deep, category-specific “super brain” that understands how customers discover and choose beauty products — millions of nuanced data points supporting hyper-personalised recommendations and richer insights over time.

The proof

Our results in numbers

167% conversion uplift in retail pilot
54 stores live nationwide
5 beauty brands trusting Delightable
The opportunity

Help shoppers decide.
Help your team know why.

Beauty is cluttered and competitive. Delightable brings together conversational product discovery and decision-ready data so you can stand out, convert more customers, and know exactly what’s driving results.

Personalisation

Personalise every interaction

Turn product discovery into one-to-one conversations. Delightable recommends the right products for each shopper using beauty-specific data and explains why with personalised reviews and UGC content.

Intelligence

Understand why customers buy — and don’t

See what customers are searching for, what language they use and how likely they are to convert, so you can refine targeting, messaging, and offers with confidence.

Action

Turn data into action

Bring together disparate data sources into clear actionable insights that tell you what to do next — from new customer acquisition to product and range decisions.

Differentiation

Stand out in cluttered markets

Offer a guided, hyper-personalised experience that cuts through confusion and makes it easy for customers to choose you over the competition.

How it works

How Delightable works

Just like a human concierge, Delightable senses, analyses, decides, and communicates — proprietary algorithms and reasoning models deliver recommendations in your brand voice.

Step 1

Listen & learn

Shoppers share their needs in natural language — an open-ended conversation, not a constrained quiz.

Step 2

Match & explain

Delightable matches the right products and explains why they’re a fit, using tailored proof points, reviews and relevant UGC.

Step 3

Understand behaviour

Every conversation becomes measurable motivational insight showing exactly how your customer felt at the point of purchase.

Our vision

To make customer emotions as measurable as customer actions.