Beauty is one of the most emotionally rich yet overwhelmingly complex categories in the world. Shoppers are flooded with choice, brands are fighting for attention, and in this day and age, teams are working with increasingly fragmented data.
We know this first hand.
We started life as a beauty company on a mission to change how people discovered and experienced perfume online — born out of personal frustration: Why was a shopper’s experience in fragrance still so confusing, overwhelming, inconsistent, and impersonal when truck loads of data was so readily available? We launched a range of unique scents and built technology to help people find their perfect match.
Eventually, that vision revealed a much larger opportunity — to transform how people discover products based entirely on their personal preferences, across a range of categories. We’d built a tool to solve our own problem, but we realised it could help so many more brands out there.
Fast forward to today and we’re building agentic technology to do just that.